A short visual overview of the design work we created previously for this company during their Formula One sponsorship. This stand was on display at the annual Gartner Symposium ITxpo event. It is always an interesting challenge to design a stand that looks attractive and also incorporates a measure of interactivity and just enough text and copy so as to inform, but not overwhelm. For this particular event it was decided to strategically place QR codes close to some of the text relating to the vendor’s service offerings.

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