Designing a corporate exhibition stand.
It’s not an easy process. There is so much to be taken into account, but the number one priority always has to be brand representation. Brand is king in any situation. It’s also the starting point in my design process. So here’s a visual overview of my design for AT&T during their Formula One sponsorship. This stand was on display at the annual Gartner Symposium ITxpo event. It is always an interesting challenge to design a stand that looks attractive and also incorporates a measure of interactivity and just enough text and copy so as to inform, but not overwhelm. For this particular event it was decided to strategically place QR codes close to some of the text relating to the vendor’s service offerings.
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